UCraft is a climbing brand built by climbers for climbers. They are on a mission to deliver high quality products at affordable prices in order to motivate climbers to train harder, climb safer and achieve more.
When one of their ambassadors, V De Montrond approached me about filming some social media content centered around UCraft's climbing pant I jumped at the opportunity.
We shot a climbing scene on location to show the pants in action and illustrate their dynamic quality. I also recorded an interview with V covering love for climbing, connection to the brand and product features.
The result was a finished video that was distributed on social media.